The principles of BEAUTIFUL WEB DESIGN
STRATEGY

Planning the rigth direction insures results
that extend far beyond amazing looks.

Design

Simple and clean...
Web design that works!

WEB

Good web design is not everything!
Web pages have to be properly coded.

RESULTS

We meet client challenges with
a simple yet powerful process.

THE ANATOMY OF AN EFFECTIVE WEB DESIGN

Color Scheme

Your color scheme should be applicable to your target audience. Less color can work in your favor in many cases. Most sites only have 3 colors in their palette.

Usability & Utility

  1. Success or failure of site depends on usability and function.

  2. Efficient use experience is easy to navigate and promotes returning visits.

  3. Navigation menu should be consistent, easy to use, and only contain important pages.

Effective Typography

  1. Use color, size, and weight variations for titles and subtitles.

  2. Maintain legibility with correct line, letter, and word spacing.

Design Elements

  1. Attribute to all the overall mood of site.

  2. Keep elements consistent.

  3. Attention to detail often makes larger impact.

  4. Less in more.

Solid Layout

  1. Mock up wireframes of site.

  2. White space is necessary to separate units of information and create balance.

Link State

  1. Color of links helps the visitor to know which links they’ve clicked on.

GOOD DESIGN IS PROVEN TO INCREASE WEBSITE CONVERSIONS

75% of web users make judgments on the credibility of a company based on its site design. (Fogg, BJ, Standford Guidelines fot Web Credibility)
68% of US online shoppers agree that they will distrust a site that has an unprofessional appearance. (eMarketer)
Fortune 1000 companies each spend an average of $2 million per year on site redesigns”. (Forrester Research 2011)
Nike says better web design sites translate into higher sales. (Internet Retailer July 2011)

THE VALUE OF A GOOD DESIGN

A recent study revealed that it takes as little as 50 milliseconds for a potential customer to decide whether they like your website. Therefore if your site is not visually attractive then the chances are that itʼs not reaching its sales potential.

Your website is often the first encounter potential clients have with your product or service and first impressions last. Quality design and usability are crucial to your success online. Marketing Media works with you and your business to produce the quality web design that engages your customers, earns trust, and converts visitors into buyers and believers.

GET MORE CONVERSIONS

Our marketing process includes detailed analysis and targeted traffic to increase conversion from your website. Why? Because your core objective is to get results. Good thing you are talking to a team who works at the center of it all.

TRAFFIC CONVERSION OPTIMIZATION

Marketing Media analyzes visitors' interactions with websites, identifies performance strengths and weaknesses, and then provides a comprehensive strategy for improving visitor retention and conversion rates, thus allowing for increasing revenue.

USER INTERFACE, USABILITY & ACCESSIBILITY

Marketing Media pays close attention to how visitors interact with websites, and how the user interface could better serve them. Marketing Media plays a proactive role in usability and accessibility, making sure that websites are extremely easy to use:

  • Increase the amount of time visitors will spend on your website
  • Improve the number of pageviews per visit
  • Simplify the process of locating the most relevant information
  • Compel users to continually revisit your website
  • Improve visitor perception of your company's brand

INCREASE WEBSITE CONVERSION & PERFORMANCE

Marketing work with design, user interface and business teams to ensure your Website's visitors are entirely confident in purchasing through your Website, and that the conversion process is as streamlined as possible:

  • Instill confidence in your website visitors
  • Improve conversion rates and overall effectiveness of your marketing campaigns
  • Maximize repeat orders and brand loyalty

QUALITY CODE

Many people code web pages but only a few knows how it should be really done. Good web design is not everything - web pages have to be properly coded. Many web site owners do not realize that their web page was not coded properly. It may result in serious problem in compatibility and searchability.
Click here to see why?